See Helm

Fractional CFO and financial advisory · Miami

Build a stronger business.Prepare for what's next.

Hands-on financial leadership for owners of private companies with $2M to $100M in revenue. A partner leads every engagement and stays in the work.

Start a conversation See Helm, the page our clients get
Who we are
Fractional CFOExit readinessTransactionsTurnarounds

Who we are

Alex Brau and Marcelo Abinum met at Inter Miami CF, building the financial foundation of a club launched from nothing. Bayfront brings that work to owners: understand what you are building, strengthen the business behind it, and prepare for what comes next.

Who we servePrivate companies, $2M to $100M revenue
How we workPartner-led, embedded in your business
WhereMiami, working across the US

What we do

Four ways clients engage.

  1. Hands-on financial leadership, planning, and reporting to support better decisions.

    Scope
    Budgeting, forecasting, cash planning, accounting oversight, financial cleanup, monthly-close support and finance-process improvement.
    Output
    A usable forecast, reliable reporting, and a clear rhythm for financial decisions.

  2. Strengthen the business and prepare for a potential exit.

    Scope
    Profitability and working-capital improvement, financial cleanup, readiness assessment, and preparing financial information for owners and prospective buyers.
    Output
    A prioritized financial improvement and exit-readiness plan.

  3. Organize the financial work before and during a transaction.

    Scope
    Financial modeling, information preparation, scenario analysis, and diligence support alongside the owner and other transaction advisers.
    Output
    Organized financial information, clear assumptions, and coordinated diligence responses.

  4. Support businesses under pressure with a clear financial picture and practical options.

    Scope
    Cash forecasting, liquidity analysis, cost and profitability improvement, collections and working-capital analysis, and operating scenarios.
    Output
    A cash forecast, operating scenarios, and a focused financial action plan.
Every service in detail

Helm, the client page

You don't have to be in the books. You do have to know what they say.

Helm is the page we build and keep current for our clients: this week's cash, the 13-week forecast, the monthly pack and a readiness score. Hover a week to see the balance.

See how Helm works
Tidewell Supply Co. is a sample company. The numbers are fictional.

13-week cash

Week ending 2 Oct to 25 Dec 2026
$1.20MCash today
$1.16MLowest week, 9 Oct
$750KMinimum cash
$0$500K$1.0M$1.5MWeek ending 2 Oct: $1.20M2 OctWeek ending 9 Oct: $1.16M9 OctWeek ending 16 Oct: $1.22M16 OctWeek ending 23 Oct: $1.18M23 OctWeek ending 30 Oct: $1.30M30 OctWeek ending 6 Nov: $1.28M6 NovWeek ending 13 Nov: $1.38M13 NovWeek ending 20 Nov: $1.38M20 NovWeek ending 27 Nov: $1.51M27 NovWeek ending 4 Dec: $1.41M4 DecWeek ending 11 Dec: $1.43M11 DecWeek ending 18 Dec: $1.33M18 DecWeek ending 25 Dec: $1.34M25 DecMin

Who to call this week

Coralstone Contractors$87,620

$26,286 is more than 90 days past due and the last payment came in on 7 Aug.

Palmetto Ridge Builders$38,116

$15,246 is 61 to 90 days past due; last paid on 21 Sep.

Cypress Lane Hotels$10,917

$10,917 is 31 to 60 days past due; last paid on 24 Sep.

How it starts

From first look to a written scope.

01

Ten minutes about your business

Answer a short intake and see your readiness score on screen.

02

A call with a partner

Thirty minutes on where the business is, what is pressing and what comes next.

03

A scope in writing

A proposal that sets out the deliverables, responsibilities and dates before any work starts.

Partners

Partner-led. Built around your business.

Our partners lead the work and stay directly involved. Accounting and finance professionals add expertise and capacity when the work calls for it, so the scope reflects your needs rather than a fixed staffing formula.

Co-Founder & Managing Partner

Alex Brau, CPA

  • More than 20 years of finance and operating leadership across professional sports, construction, staffing, healthcare services and logistics.
  • Inter Miami CF: concurrent CFO and COO responsibilities; helped launch the franchise and build its financial infrastructure across a nine-entity structure.
  • Earlier: MasTec and SEFNCO, connecting financial planning with operating decisions.
Co-Founder & Managing Partner

Marcelo Abinum

  • Inter Miami CF's first finance hire; built the financial planning and analysis function during the franchise's launch.
  • Corporate finance at Royal Caribbean and Chewy, then venue finance for the Kaseya Center at the Miami Heat.
  • University of Florida, BSBA in Finance. Fluent in English, Portuguese and Spanish.
Read the full bios

The heron is a nod to where the partnership began: a shared history, a commitment to our community, and the belief that meaningful work is better when you enjoy the people you build with.

Questions

Straight answers.

Who do you work with?

Owners of private companies with $2M to $100M in revenue who want senior financial leadership in the business, week to week, without hiring a full-time CFO.

What does a fractional CFO actually do for us?

The work a CFO does, for part of the week: the forecast, cash, reporting you can rely on, pricing and margins, and the conversations with your lender, board or a buyer. A partner leads the work and stays in it.

How do you charge?

A monthly fee for ongoing work, set out in a written scope before anything starts. Setup work at the start can be a one-time fee. There is no long-term contract: it runs month to month, and either side can end it with 90 days' written notice.

Do you replace our accountant or tax preparer?

No. We work alongside them. Your bookkeeper or controller keeps the books, your tax preparer keeps the returns, and we use those numbers to plan and decide. If the books need cleanup first, we do that too.

What happens in the first two weeks?

A kickoff call with your leadership team in the first week. Then one list from us with everything we need, short calls with key people, and a visit if you're local. By the end of week two you get a written first draft of the plan, and we walk you through it.

How do we start?

Answer the ten-minute intake, then book a call with a partner. We respond within one business day.

More questions

Start here

Tell us where you are.

Ten minutes about your business, then a call with a partner. We respond within one business day.

Start a conversation
info@thebayfrontgroup.com305-781-1447